Creating a Tactic

You can create a brand new tactic, or use an existing template as the basis of your tactic.

Procedure

1. Select New Tactic or New from Template.

If selecting New Tactic the following dialog is displayed:

2. By default the tactic will be called 'Tactic 1'. Click in the Tactic and numeric value field to change the name of the tactic.
3. You can also double-click on the default image to flip it over and customize it. You can add a saved image, enter the URL of an image from a website, or enter plain text instead of an image.

4. Repeat the process to add additional tactics.

There is no limit to the number of tactics you can include in a campaign, although incomplete or incorrectly configured tactics will cause problems when validating a campaign

• Tactics
  • Creating a Tactic
  • Adding Creatives to a Tactic